3. Always market the product as being from far away
4. Always market it as a "traditional something"
5. Always use legally vague enough language so as to not get sued
6. Always make using "it" effortless and non-committal
Follow the above and you can sell everything and anything, because sadly, the female brain is such that it will jump on anything that follows the above, be it ideas or gravel.
About ten or so years ago, there was a brief craze here in Sweden for a "special" kind of yoga-meditation-acupuncture-add on buzzwords mat. A piece of white plastic, about 60cm across, round in shape, with jagged plastic tags protruding about a cm on one side, in various patterns (floral, "spirit animal" et c).
In other words, it was exactly the same as the kind of mat you put out t wipe your shoes on, on the porch. Only, it was sold as a "traditional Asian acupuncture-meditation mat" and was claimed (not by the marketer, but by selected paid influencers) to "increase blood-flow and de-crease stress" after only 15 minutes of use. As in, lie down on it for 15 minutes and "you will experience and stimulating sensation of increased blood-flow through your upper body".
That it is because of hundreds of tiny pin-pricks making the nerves signal? Naaah! Must be Oriental Traditional Mystical, right?
After it was revealed the makers were two Swedish businessmen, it disappeared and not a single woman who had just days before swore how miraculous it was would admit to buying one. And then they leap onto the next idiocy.
I well remember frm the early 1980s, when Ladies' Magazines sold copper bracelets (a piece of copper pipe cut to a width of 1.5cm per bracelet, and the edges ground smooth, sold for 150:- each - quite the profit margin, probably in four digit-percentages) that were claimed could "attract toxins from the body". The proof that it worked was that it turned greenish, you see.
And the women bought it. As they do to this day, buying what is essentially a candle in cream form with added perfume - skin cream. Ask an actual skin doctor about how such stuff works, you'll hear some horror stories. My friend the molecular biologist turned veterinarian couldn't even pass a cosmetics dep. without starting to lecture, she was that angry at her fellow women's stupidity.
Then there was that time the wife and I did a minor survey on the potential market for "homeopathic gravel". . .
And then there's the whole issue of the ingredients: no-one knows if this or that part (here: the snail serum) actually works, and given the properties of the other ingredients, I have my doubts.
That's essentially what I already said: market to men by marketing to women.
"Buy this and you'll attract girls just as the one in the Ad"
or
"Girls like men like the ones in this Ad, so buy out stuff and be like him"
You market to women, always, because that is what works. A man might look at car and consider the tech-specs, but unless he's single. . . well, then he needs /her/ go-ahead.
So you might as well market to her anyway.
I'm not making this up or trying to be funny - this is how it is.
And homos are such a miniscule group they don't matter. Fewer than 1% of the population, and since there are no "homosexual" products, only normal product labeled thus, you only need to tweak and target normal ads anyway.
You must look beneath the surface - if you're selling X, you angle your ads dep. on where you run them, but the underlying mechanism is always the same: "Look at this image. Identify. Buy to be the image you've identified with."
I'm unsure if it's a male vs. female thing in general, though, but I clearly see this as a kind of marketing thing with respect to esp. those who can afford such stuff.
Oh it is, believe me. Even if you're selling "male-coded" goods, you still market to women first and foremost:
Chainsaws. Marketed by showing a manly man cutting lumber. This too is targeted with the female mind in focus. It tells men "You too can be the kind of man women looks at!" and it tells women "Your man can be the kind of man other women are jealous of you for".
I've seen baby-carriages marketed towards men: camouflage coloured, with "ATV-wheels". I.e. "Look guys, you too can look like a hard man when pushing the pram".
It fails when you try to market to an image of male/female that is counter-nature, as with Bud Light f.e. Men don't want to be the tranny in the ad, and women aren't attracted to him - therefore it fails. If they had tried it the other way, with a FTM-tranny selling Husqvarna chainsaws, it'd have failed too for several reasons. One being your sex not having anything to do with machine prestanda, which is what the mind defaults to if the basic male/female/status-signal fails to connect: objective, technical specs.
Notice how "women's products" never sell using those, not even if it's appliances or other "female-coded" stuff. It's all soft language.
1. Always market to women, no matter the product
2. Always have the product be "natural"
3. Always market the product as being from far away
4. Always market it as a "traditional something"
5. Always use legally vague enough language so as to not get sued
6. Always make using "it" effortless and non-committal
Follow the above and you can sell everything and anything, because sadly, the female brain is such that it will jump on anything that follows the above, be it ideas or gravel.
About ten or so years ago, there was a brief craze here in Sweden for a "special" kind of yoga-meditation-acupuncture-add on buzzwords mat. A piece of white plastic, about 60cm across, round in shape, with jagged plastic tags protruding about a cm on one side, in various patterns (floral, "spirit animal" et c).
In other words, it was exactly the same as the kind of mat you put out t wipe your shoes on, on the porch. Only, it was sold as a "traditional Asian acupuncture-meditation mat" and was claimed (not by the marketer, but by selected paid influencers) to "increase blood-flow and de-crease stress" after only 15 minutes of use. As in, lie down on it for 15 minutes and "you will experience and stimulating sensation of increased blood-flow through your upper body".
That it is because of hundreds of tiny pin-pricks making the nerves signal? Naaah! Must be Oriental Traditional Mystical, right?
After it was revealed the makers were two Swedish businessmen, it disappeared and not a single woman who had just days before swore how miraculous it was would admit to buying one. And then they leap onto the next idiocy.
I well remember frm the early 1980s, when Ladies' Magazines sold copper bracelets (a piece of copper pipe cut to a width of 1.5cm per bracelet, and the edges ground smooth, sold for 150:- each - quite the profit margin, probably in four digit-percentages) that were claimed could "attract toxins from the body". The proof that it worked was that it turned greenish, you see.
And the women bought it. As they do to this day, buying what is essentially a candle in cream form with added perfume - skin cream. Ask an actual skin doctor about how such stuff works, you'll hear some horror stories. My friend the molecular biologist turned veterinarian couldn't even pass a cosmetics dep. without starting to lecture, she was that angry at her fellow women's stupidity.
Then there was that time the wife and I did a minor survey on the potential market for "homeopathic gravel". . .
To sell anything to men do these things.
1. Put a pair of large tits on it.
2. Or lead a man to believe whatever the thing is will entice something with large tits to him.
3. Unless he's gay (openly or latently) then put a large penis on it.
4. Or lead the gay man to believe whatever the thing is will entice something with a large penis to him.
If you exempt men from your marketing scheme by marketing only to women you are missing the opportunity to make tons of money.
The list is shorter and simpler for male consumers.
A very apt point.
And then there's the whole issue of the ingredients: no-one knows if this or that part (here: the snail serum) actually works, and given the properties of the other ingredients, I have my doubts.
But it doesn't matter, it's 'new™'.
That's essentially what I already said: market to men by marketing to women.
"Buy this and you'll attract girls just as the one in the Ad"
or
"Girls like men like the ones in this Ad, so buy out stuff and be like him"
You market to women, always, because that is what works. A man might look at car and consider the tech-specs, but unless he's single. . . well, then he needs /her/ go-ahead.
So you might as well market to her anyway.
I'm not making this up or trying to be funny - this is how it is.
And homos are such a miniscule group they don't matter. Fewer than 1% of the population, and since there are no "homosexual" products, only normal product labeled thus, you only need to tweak and target normal ads anyway.
You must look beneath the surface - if you're selling X, you angle your ads dep. on where you run them, but the underlying mechanism is always the same: "Look at this image. Identify. Buy to be the image you've identified with."
I'm unsure if it's a male vs. female thing in general, though, but I clearly see this as a kind of marketing thing with respect to esp. those who can afford such stuff.
Summary: You market to men by marketing to women.
Oh it is, believe me. Even if you're selling "male-coded" goods, you still market to women first and foremost:
Chainsaws. Marketed by showing a manly man cutting lumber. This too is targeted with the female mind in focus. It tells men "You too can be the kind of man women looks at!" and it tells women "Your man can be the kind of man other women are jealous of you for".
I've seen baby-carriages marketed towards men: camouflage coloured, with "ATV-wheels". I.e. "Look guys, you too can look like a hard man when pushing the pram".
It fails when you try to market to an image of male/female that is counter-nature, as with Bud Light f.e. Men don't want to be the tranny in the ad, and women aren't attracted to him - therefore it fails. If they had tried it the other way, with a FTM-tranny selling Husqvarna chainsaws, it'd have failed too for several reasons. One being your sex not having anything to do with machine prestanda, which is what the mind defaults to if the basic male/female/status-signal fails to connect: objective, technical specs.
Notice how "women's products" never sell using those, not even if it's appliances or other "female-coded" stuff. It's all soft language.
I have a lot of snails where I live and I have noticed their slime and I see how it could be presented as a beauty potion.
The real trick like fashion of all kinds is to keep the consumer buying something (anything) new.
Spend dat mun-nee.