I used to work in adverrtising/marketing, firstly on agency side then moved to client side, which was multiple supermarket, in top 3 UK. All supermarkets and brands want to achieve is increase market share, be number one. Who persuaded the confectionery buyer(s) to stock these sweets with these wrappers? What was the brief from Haribo Marketing to Ad Agency? Is this part of ESG rules if you want to stay in business?
I’m ashamed to say I might have eaten a bag of the “larvae” 🙈 a friend knows I love liquorice and bought them for me. I’m praying it’s not conditioning and normalising and an innocent marketing ploy due to their look (yeah not sure even I can convince myself of that any longer...) darn it!
I used to work in adverrtising/marketing, firstly on agency side then moved to client side, which was multiple supermarket, in top 3 UK. All supermarkets and brands want to achieve is increase market share, be number one. Who persuaded the confectionery buyer(s) to stock these sweets with these wrappers? What was the brief from Haribo Marketing to Ad Agency? Is this part of ESG rules if you want to stay in business?
ESG seems a likely culprit to me.
I’m ashamed to say I might have eaten a bag of the “larvae” 🙈 a friend knows I love liquorice and bought them for me. I’m praying it’s not conditioning and normalising and an innocent marketing ploy due to their look (yeah not sure even I can convince myself of that any longer...) darn it!
Well, can one trust the labels, then, becomes the essential questionX isn’t it?
I thought so, too, which is why they ended in the bin.
What a crazy world.
Eat ze bugs!