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Aug 3, 2022Liked by epimetheus

Well, using the word "Ivermectin" even when referencing official UN reports of the 25 year long pan-African campaign involving over 20 nations, or speculating about stolen elections has been virtually impossible in many places the latest years. Strange, because speculating about if Al Gore was robbed when he ran for US presidency wasn't a problem back then. Not even on the frontpage of the WaPo.

Hypocrisy never goes out of style it seems.

What's funny about Google is that their old slogan was "Don't be evil", which was changed in 2015 to "Do the right thing". For someone like me, who he is quite at home in the quicksands of semantics and poststrucuralism, this is a virtual goldmine of interpretations and deep readings. It shows a 180 degrees turn for the company. Not being evil only takes not doing evil, such as partisan bias, censorship, rigged search algorithms and the like: the prime example in later years being when Google only gave american negroes top billing when people searched for invntors and scientists - Hitler and Himmler both would be so proud to see their ideas of racially grounded scientism used by the americans.

Do the right thing is an order, or at least strong encouragement. It requires action. Directed, targeted, and with a specific defintion of right and thing (and do too, really). I effect, it seems to mean "Obey", another brand by the way.

"Often, companies with an outlandish market share or questionable business practices -- such as tax avoidance or a desire to change their business practices without notifying their customers -- endlessly promote their good intentions, their world-saving and community-driven business models. Or, as in the case of Google, having such a morally upright motto can leave you open to criticisms of hypocrisy." Forbes online edition; 2018-01-05.

Or as many have noted, if the used-car salesman has to put "Honest" in his name and slogan, how honest can he be?

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In the current media landscape, I'll often notice creation of new terms, and then convergence of their use. For example, here in Germany, the war in Ukraine is almost always being referred to as "der russische Angriffskrieg" (the Russian aggressive war - maybe to signal that, should the West start a war, it would only be a preventive one).

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HUGE value in your work …and translations 😁 thank you thank you thank you 🙏

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